Learn more about Sales KPIs
Average Lead Score
Grow your sales pipeline by ensuring that you're genrating higher quality sales leads over time.
Average Revenue Per Paying User (ARPPU)
Increase your revenue by ensuring that your paying customers are finding enough value in your product to pay higher costs.
Average Revenue Per Sales Rep
Monitor the health of your sales pipeline and processes by tracking the efficiency of each of your reps.
Average Revenue Per User (ARPU)
Monitor your monetization efforts and ensure that your paid offerings are delivering enough value.
Customer Acquisition Cost (CAC)
Ensure you're staying lean and scaling efficiently by measuring how much it costs to acquire a single customer.
Lead Conversion Rate
Ensure that you're generating leads that actually close and are genuinely interested in your offering by measuring the conversion rate your sales leads.
Lifetime Value (LTV)
Ensure that you're delivering value that customers are willing to pay for by measuring the average revenue that a customer will generate throughout their lifespan as a customer.
Monthly Recurring Revenue (MRR)
Measure the amount that your customers or users consistently pay every month to use your product or service.
Product Qualified Leads (PQL)
Measure your product-led growth efforts by measuring the number of product-driven sales leads you're creating over time.
Total Accounts
Whether it be companies, organizations, or accounts, measure the number of accounts that use your product for ABM or growth tracking.
Total Revenue
Monitor how much cash your business is generating over a period of time.
