Learn more about Product KPIs
Active Users
Monitor the growth of your user base and how many users are actively using your product or service.
Customer Acquisition Cost (CAC)
Ensure you're staying lean and scaling efficiently by measuring how much it costs to acquire a single customer.
Customer Churn Rate
Measure the number of subscribers that unsubscribed or stopped paying in a given period of time.
Lifetime Value (LTV)
Ensure that you're delivering value that customers are willing to pay for by measuring the average revenue that a customer will generate throughout their lifespan as a customer.
Monthly Recurring Revenue (MRR)
Measure the amount that your customers or users consistently pay every month to use your product or service.
Net Promoter Score (NPS)
Measure the sentiment of your customers or users and track how likely they are to refer your product to others.
Product Qualified Leads (PQL)
Measure your product-led growth efforts by measuring the number of product-driven sales leads you're creating over time.
Total Accounts
Whether it be companies, organizations, or accounts, measure the number of accounts that use your product for ABM or growth tracking.
