Learn more about Operations KPIs
Average Revenue Per Paying User (ARPPU)
Increase your revenue by ensuring that your paying customers are finding enough value in your product to pay higher costs.
Average Revenue Per User (ARPU)
Monitor your monetization efforts and ensure that your paid offerings are delivering enough value.
Customer Churn Rate
Measure the number of subscribers that unsubscribed or stopped paying in a given period of time.
Lifetime Value to Customer Acquisition Cost (LTV/CAC)
Measure this leading indicator of prediciting future growth, customer profitability, and the efficiency of your sales and marketing efforts.
Monthly Recurring Revenue (MRR)
Measure the amount that your customers or users consistently pay every month to use your product or service.
Time to Break Even
Make informed decisions about operating your business by measuring the time it takes for your revenues to match your operating expenses for a customer or product.
Whether it be companies, organizations, or accounts, measure the number of accounts that use your product for ABM or growth tracking.