Learn more about Marketing KPIs
Average Lead Score
Grow your sales pipeline by ensuring that you're genrating higher quality sales leads over time.
Average Page Views Per Session
Ensure that you're creating engaging content that drives organic traffic and SEO growth over time.
Bounce Rate
Monitor how compelling your website is by measuring the percentage of visitors who navigate away from the site after viewing only one page.
Customer Acquisition Cost (CAC)
Ensure you're staying lean and scaling efficiently by measuring how much it costs to acquire a single customer.
Lead Conversion Rate
Ensure that you're generating leads that actually close and are genuinely interested in your offering by measuring the conversion rate your sales leads.
Lifetime Value (LTV)
Ensure that you're delivering value that customers are willing to pay for by measuring the average revenue that a customer will generate throughout their lifespan as a customer.
Total Visits
Get a high-level overview of the popularity of your website by measuring how many users visit over a period of time.
