Learn more about Finance KPIs
Average Revenue Per Paying User (ARPPU)
Increase your revenue by ensuring that your paying customers are finding enough value in your product to pay higher costs.
Average Revenue Per User (ARPU)
Monitor your monetization efforts and ensure that your paid offerings are delivering enough value.
Customer Churn Rate
Measure the number of subscribers that unsubscribed or stopped paying in a given period of time.
Time to Break Even
Make informed decisions about operating your business by measuring the time it takes for your revenues to match your operating expenses for a customer or product.
Monitor how much cash your business is generating over a period of time.