Average Page Views Per Session

To calculate this KPI you'll want to query the number of page views within a period of time and divide that by the number of sessions within the same time period.

This KPI is a good indicator of how engaging your content is and how much it resonates with your website visitors. A low number of page views per session may indicate that your product-market fit may be off for the users you're targeting; inversely, a high number of page views means that your visitors are highly interested in your product offering.

Pageviews per session are most useful for websites that serve as a gateway to more content or where you're hoping that the visitor takes a certain action, like checkout or signup. If you have a website that only contains a blog or a single-page application, then a low number of page views per session may be perfectly normal.

This KPI is a good indicator of product-market fit and ensures that your website effectively converts visitors into users, customers, or a user that has a high lead score.