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Average Page Views Per Session

Lower is better

Marketing

How is Average Page Views Per Session calculated?

Average Page Views Per Session formula

To calculate this KPI you'll want to query the number of page views within a period of time and divide that by the number of sessions within the same time period.

What is Average Page Views Per Session?

This KPI is a good indicator of how engaging your content is and how much it resonates with your website visitors. A low number of page views per session may indicate that your product-market fit may be off for the users you're targeting; inversely, a high number of page views means that your visitors are highly interested in your product offering.

Pageviews per session are most useful for websites that serve as a gateway to more content or where you're hoping that the visitor takes a certain action, like checkout or signup. If you have a website that only contains a blog or a single-page application, then a low number of page views per session may be perfectly normal.

Why is Average Page Views Per Session important?

This KPI is a good indicator of product-market fit and ensures that your website effectively converts visitors into users, customers, or a user that has a high lead score.

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