Measure your growth with KPIs

Learn about the metrics you'll want to measure to grow your business, and when you're ready, start tracking them in Commonality with a single click.

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All KPIs

Active Users

Monitor the growth of your user base and how many users are actively using your product or service.

Average Build Time

Monitor the average time that your code takes to build, improve developer productivity by decreasing the time to production.

Average Lead Score

Grow your sales pipeline by ensuring that you're genrating higher quality sales leads over time.

Average Page Views Per Session

Ensure that you're creating engaging content that drives organic traffic and SEO growth over time.

Average Revenue Per Paying User (ARPPU)

Increase your revenue by ensuring that your paying customers are finding enough value in your product to pay higher costs.

Average Revenue Per Sales Rep

Monitor the health of your sales pipeline and processes by tracking the efficiency of each of your reps.

Average Revenue Per User (ARPU)

Monitor your monetization efforts and ensure that your paid offerings are delivering enough value.

Average Speed of Answer (ASA)

Maintain a great customer experience by reducing the time it takes for your customers to connect with you.

Average Time to Hire

Ensure that your recruiting, hiring, and onboarding process is efficient and track the health of your candidate experience.

Average Time to Resolution

Customers want quick solutions to their issues, monitor the speed at which your business is able to address the needs of your customers.

Average Uptime

Monitor the resiliency of your applications and ensure that customers aren't inconvienienced by outages or incidents.

Bounce Rate

Monitor how compelling your website is by measuring the percentage of visitors who navigate away from the site after viewing only one page.

Customer Acquisition Cost (CAC)

Ensure you're staying lean and scaling efficiently by measuring how much it costs to acquire a single customer.

Customer Churn Rate

Measure the number of subscribers that unsubscribed or stopped paying in a given period of time.

Customer Retention Rate

Ensure that you're delivering a product worth sticking around for by measuring the rate at which users or customers continue to use your product or service.

Employee Net Promoter Score (ENPS)

Ensure your culture is growing as well as your business, monitor the happiness of your employees over time.

Lead Conversion Rate

Ensure that you're generating leads that actually close and are genuinely interested in your offering by measuring the conversion rate your sales leads.

Lifetime Value (LTV)

Ensure that you're delivering value that customers are willing to pay for by measuring the average revenue that a customer will generate throughout their lifespan as a customer.

Lifetime Value to Customer Acquisition Cost (LTV/CAC)

Measure this leading indicator of prediciting future growth, customer profitability, and the efficiency of your sales and marketing efforts.

Monthly Recurring Revenue (MRR)

Measure the amount that your customers or users consistently pay every month to use your product or service.

Net Promoter Score (NPS)

Measure the sentiment of your customers or users and track how likely they are to refer your product to others.

Product Qualified Leads (PQL)

Measure your product-led growth efforts by measuring the number of product-driven sales leads you're creating over time.

Time to Break Even

Make informed decisions about operating your business by measuring the time it takes for your revenues to match your operating expenses for a customer or product.

Total Accounts

Whether it be companies, organizations, or accounts, measure the number of accounts that use your product for ABM or growth tracking.

Total Revenue

Monitor how much cash your business is generating over a period of time.

Total Visits

Get a high-level overview of the popularity of your website by measuring how many users visit over a period of time.