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Get more out of your Google Analytics data

Leverage your Google Analytics data to power KPIs and OKRs, tell us how you want your data to change and we'll empower your teams get there.

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KPIs

Measure what matters

Democratize your Google Analytics data and empower your teams to build their own KPIs.

Learn more about KPIs
First class KPIs

Track KPIs with a single click

Select from a library of Google Analytics metrics and instantly turn your HubSpot data into a KPI. Then, we'll automatically query the corresponding Google Analytics API to keep your KPI up to date. Start measuring and taking action on critical metrics without technical skills, expensive business intelligence software, or ETL pipelines.

Turn any API into a KPI

Turn any Google Analytics API into a KPI

We make it easy to query any existing or future API that Google Analytics may expose. Use an expressive query language and data tokens to turn data from any API into a measurable metric. You can even aggregate data across paginated queries, and we take care of all the authentication for you out of the box.

Native KPIs

Start measuring and taking action on these Google Analytics metrics with a single click.

Organic Search Visits

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The number of times a user been referred to your website from a search engine, within the last 30 days.

Last 30 days

Users

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The number of users that have visited your domain within the last 30 days.

Last 30 days

New users

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The number of new users that have visited your domain within the last 30 days.

Last 30 days

Sessions

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The number of sessions that users have initiated on your domain within the last 30 days.

Last 30 days

Bounces

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The number times users have bounced on your domain within the last 30 days.

Last 30 days

Average Time on Page

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The average amount of time, in seconds, that a user spends on a page on your website within the last 30 days.

Last 30 days

Pageviews

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The number of page views your website has received within the last 30 days.

Last 30 days

Average Domain Lookup Time

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The average amount of time, in seconds, it takes to lookup the domain for your website within the last 30 days.

Last 30 days

Average Page Download Time

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The average amount of time, in seconds, it takes to fully download your website within the last 30 days.

Last 30 days

Average Page Load Time

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The average amount of time, in seconds, it takes to load a given page on your website within the last 30 days.

Last 30 days

Bounce Rate

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The percentage of all sessions on your site in which users viewed only a single page within the last 30 days.

Last 30 days

Average Document Content Loaded Time

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The average amount of time, in milliseconds, it takes to load a given document on your website within the last 30 days.

Last 30 days

Revenue per User

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The average revenue per user within the last 30 days.

Last 30 days

Revenue

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The total transaction revenue within the last 30 days.

Last 30 days

Average Order Value

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The average revenue per transaction within the last 30 days.

Last 30 days

Transactions

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The total number of transactions within the last 30 days.

Last 30 days

Ad Impressions

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The total number of impressions your AdWords campaigns have received within the last 30 days.

Last 30 days

Ad Clicks

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The total number of clicks your AdWords campaigns have received within the last 30 days.

Last 30 days

Ad Cost

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The total cost of your AdWords campaigns within the last 30 days.

Last 30 days

Cost per Click (CPC)

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The average cost of a single click on an AdWords campaign within the last 30 days.

Last 30 days

Unique Pageviews

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The number of unique page views your website has received within the last 30 days.

Last 30 days

Unique Purchases

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The number of unique purchases your website has received within the last 30 days.

Last 30 days

AdSense Revenue

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The total revenue you've received from AdSense campaigns within the last 30 days.

Last 30 days

Average Time on Screen

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The average amount of time, in seconds, that a user spends on a mobile screen within the last 30 days.

Last 30 days

Screen Views

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The total number of mobile screen views within the last 30 days.

Last 30 days

Pages Per Session

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The average number of pages that a user visits within a single session, within the last 30 days.

Last 30 days

Sessions per User

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The average number of sessions that a user has on your website within the last 30 days.

Last 30 days

Average Session Duration

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The average amount session duration, in seconds, within the last 30 days.

Last 30 days

Average Time to Interactive

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The average amount of time, in milliseconds, it has taken for a page to become interactive on your website within the last 30 days.

Last 30 days

Connect to all your data

Connect to the same data that powers your business, to grow it. With a growing list of databases, warehouses, APIs, and third party integrations you'll be able to democratize your data and drive growth without the need to expensive ETL processes.

Learn more about data sources
List of all the data sources Commonality supports

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